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The Abiding Beard, a premium line of beard care products for the modern gentleman. Intoxicating scents captivate while nourishing and moisturizing ingredients help build a better beard. Show the man plush some love.

What you put on your body's largest organ matters, and we believe that quality, efficacy, and affordability can coexist. Purity, potency, and efficacy - all for less than the bigger brands. Your skin and your wallet will thank you!